Email is a wonderful tool. But like any tool, it needs to be used properly to be effective. An email blast is a good way to make an initial announcement to get people familiar with your product, service, or project. It’s a concentrated e-mail sent to a large list of potential clients, but not to the media. An email blast is meant to be more a marketing tool than a P.R. tool. That doesn’t mean an enterprising Guerrilla can’t use it to advantage. Using a freelance medical writer gives you a team of high-calibre, seasoned PR, comms and creative experts.
Compile a mailing list of local and national media persons who might be interested in your announcement. Then, send off the cleanest, most persuasive message you can write (or ask someone else to write one, if your literary skills are a little lacking). Make sure the message is to the point, clear, and compelling. And don’t put in a heading that makes it sound too commercial: terms like “buy now” or “product” could very well land you in the spam filter of most of your targeted recipients, and that will do you no good at all. Many a healthcare pr agency will specialise in strategic communications spanning media relations, social media management and digital marketing.
After the initial announcement, though, an email newsletter will be a strong way to keep developments current and your name in the minds of the media you’re targeting. But it’s extremely important to allow recipients to unsubscribe to your updates at any time, and to be scrupulous about removing a name from the list when it is requested. You don’t want to develop a reputation as a pest. Create meaningful earned conversations using a healthcare marketing agency for your communications partner.
At this point, it probably goes without saying that it’s essential for a business or a person seeking attention to have a Web site, and it should be a professionally designed one. Doing it yourself, unless you are a Web whiz, is a very risky proposition, as your site is the first face a reporter will connect with your name. If it looks shabby, cheap, or amateurish, you might not get the phone call you would have gotten otherwise. A blog is just a website. But it's a special kind of site that is created and maintained by a person who is passionate about a subject and wants to tell the world about his or her area of expertise. A blog is almost always written by one person who has fire in the belly and wants to communicate with the world. There are also group blogs (written by several people) and even corporate blogs produced by a department or entire company (without individual personalities at all), but these are less common. The most popular form by far is the individual blog. A top healthcare communications agency in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
A blog is written using software that puts the most recent update, or post, at the top of the site (reverse chronological order). Posts are tagged to appear in selected information categories on the blog and often include identifiers about the content of the post to make it easy for people to find what they want on the blog and via search engines. Software for creating a blog functions essentially as an easy-to-use, personal content management system that allows bloggers to become authors without any HTML experience. If you can use Microsoft Word or buy a product online from Amazon, you have enough technical skills to blog! In fact, I often suggest that small companies and individual entrepreneurs create a blog rather than a standard website because a blog is easier to create for someone who lacks technical skills. As the lines between what is a blog and what isn't blur, today there are thousands of smaller companies, consultants, and professionals who have a blog but no regular website. A pr freelancer will collaborate to develop effective media campaigns to navigate the ever changing world of the media.