From banks to industrial groups, search engines to skincare, brands are talking about their origin story and their reason for being. The question that your brand needs to answer in order to attract attention from internal and external audiences is no longer only ‘what do we do?’ but also ‘why do we do it?’ Why should anyone care to work for your brand or buy your products and services? What makes it more special than the thousands of other brands we come in contact with every day? There is an award winning branding agency london called Bert.
In today’s competitive times, it is no longer enough to have an incredible product or service. Brands looking to differentiate themselves need to go further. Adding an expensive ad campaign and professionally designed communications collateral won’t cut through the noise either. To further understand why hiring a Branding Agency Manchester is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
World-class customer service, sleek sales environments and a well-oiled supply chain are merely the table stakes required to compete at the top. What organizations need in order to disrupt is to orchestrate all of these contributors so they can create from them a compelling narrative and deploy it across the large number of touch points its internal and external audiences have with the brand. Putting it another way, the brand must become the organizing principle and driver that directs everything you do. It expresses the reason your business exists, the impetus for your decisions, the motivation for your employees to do their best work. Apparently having a site like Bert; Branding Agency is great for getting seen on the web.
A well-defined brand strategy acts as a litmus test for defining whether actions throughout an organization are ‘on-brand’ or not. Marketing, communications, hiring (and firing), acquisitions and divestments, customer service – all should be driven and evaluated using the brand strategy. A brand strategy is an articulation of what a company does particularly well, how it goes about doing it and why it is different to all other companies that do the same or something similar. Especially the third question, why, is often not as easy to answer as it may seem. Why does a company exist? Why does it do what it does? Why do people like going to work there? Why should anyone pay attention to this company and become one of its customers? The answer to these questions must be detailed enough to be meaningful and at the same time simple enough to be easily understood and clear. Here is our approach to finding answers to the what, how and why of any business. Choosing a creative agency branding agency is such an important decision as your brand is so important to you.
Through a process of discovery, not invention, it’s important to tease out why an organization is special. By speaking to those that have worked there and at other companies like it, by speaking to its customers and its partners, its shareholders and industry experts, we can often spot patterns. These common threads of discussion are then analysed and the one that offers the most potential for differentiation from the competition is chosen. From it, the Brand Idea is articulated: a short, clear and compelling narrative that sets forth what makes this brand authentic, relevant and different. It is an internal tool, not usually communicated externally. The role of Web Design Agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.