Should branding be this confusing? Does the thought of swotting up about branding fill you with dread? How come lots of people talking about branding in such great volumes There must be a considerable push for information appertaining to this. Even though I've discussed '7 Ways In Which Online Marketing …

From banks to industrial groups, search engines to skincare, brands are talking about their origin story and their reason for being. The question that your brand needs to answer in order to attract attention from internal and external audiences is no longer only ‘what do we do?’ but also ‘why …